Eclea
Personal Project| Illustrator, Photoshop | 2026
Branding for a tea company, that I have developed as I was aiming to improve my skills in packaging design. Taking inspiration from old-style tin packaging for tea leaves, I combined it with the mentality of tea being a lifestyle and not a simple beverage. A healthy and vegan assortment of flavors encourages target audience of young women to honor diverse cultural backgrounds while sipping from a cup during yoga class.
A prediction for the day on every sachet - unique feature of 'Eclea'. The brand proposes strong connection of tea to spiritual practices, energy, positive vibes, introducing playfulness to the market.
Packaging
3 flavor design variations. I have incorporated different patterns, custom brushes with flowers and vines, that infuse the packaging with the traditional and bold spirit. This design helps the brand stand out on the shelf visually.
Mockups
Front and back
Stylescapes
The stylescapes represent the target audience: young women of white and POC background, who have interest in sustainability, energetic practices and active lifestyle. The concept reinvents traditional south-asian traditions in a modern format, suggesting additional layers of meaning to drinking tea as an activity.
Logo and Palette development
Flower illustrations and vine brush